Global Strategy, Potential Markets, New Deals at This Fair
Helal Expo 2025, ranked among the world's most important organizations in the global halal market, will bring together hundreds of exhibitors and thousands of visitors under one roof. Held under the auspices of the Presidency of the Republic of Türkiye, Helal Expo will gather national and international buying delegations, manufacturers, wholesalers, retailers, investors, and numerous sector professionals. Helal Expo will take place concurrently with the 11th World Halal Summit on November 26-29, 2025, at the Istanbul Expo Center.
POTENTIAL OPPORTUNITIES AND NEW AGREEMENTS WITH HELAL EXPO
Helal Expo, with its global strategy and potential, offers significant opportunities for new markets in trade. It will host participants and visitors in its specialized sections: H-FOOD Food – Food Technologies & Packaging Special Zone, Private Label, the Natural, Organic & Vegan Products Zone (NOV), and the SEFPEX Seafood Products & Equipment Special Zone.
Last year, Helal Expo saw significant business deals with a high-profile visitor attendance. In 2024, it welcomed visitors from over 100 countries and held business meetings with five different countries. Furthermore, the event featured over 500 participants from more than 50 countries, with over 5,000 B2B meetings and a total of more than 50,000 visits.
GLOBAL FOOD BRANDS WILL MEET AT H-FOOD
H-FOOD, the special zone for food, food technology, and packaging at Helal Expo, will be the meeting point for global food brands and innovative products in the food sector trade. H-FOOD will bring together the sectors of food manufacturers, brand owners, import-export companies, and packaging, logistics, and food technology providers, hosting participants and professional visitors from over 20 countries. This special food zone will feature targeted B2B matchmaking programs to greatly support new agreements, panel sessions evaluating food trends and the general state of the food sector, as well as interactive tasting experiences. H-FOOD will host buying delegations from over 40 countries, with intense participation expected from the Middle East and Gulf countries, as well as North Africa, Asia, Europe, Africa, and Russia. Additionally, the Food Technologies & Packaging area will offer significant potential for brands in the sector to introduce their new innovations and present the healthy solutions they offer to the food market.
THE POTENTIAL OF TRADE WILL MULTIPLY AT PRIVATE LABEL
The Private Label special zone will bring together companies operating in cosmetics, cleaning, hygiene, and health products under one roof, offering unique opportunities for manufacturers with private-label production activities and companies looking to grow their trade by taking their own private-label products to the global market. Private Label, which is expected to host professional visitors from over 110 countries, will showcase Türkiye's commercial power on a global scale. Having hosted over 9,000 global visitors from more than 100 countries and attracted attention with over 500 participants in 2024, the Private Label special zone is one of the leading organizations driving market growth.
PREMIUM OPPORTUNITIES WILL BE AT NOV
The Natural, Organic & Vegan Products Zone (NOV), one of Helal Expo's special areas that plays a key role in growing trade by offering premium opportunities, will host thousands of national and international visitors. NOV, which holds significant potential for firms operating in key areas such as organic food, natural cosmetics, vegan food, herbal products, eco-friendly packaging, and sustainable textiles, will welcome numerous visitors from local and international retail chains, institutions that import and distribute organic and vegan products, cosmetics and personal care sector representatives, individuals seeking awareness about ecological products, those who adopt a healthy lifestyle, and establishments such as yoga, fitness, and wellness centers.
THE PULSE OF THE SEAFOOD MARKET WILL BEAT AT SEFPEX
SEFPEX, which will bring together firms in the seafood and processing equipment sector with market professionals, will offer special opportunities for brands looking to increase their market share. The SEFPEX special zone will gather all dynamics of the sector, including producers, processors, equipment manufacturers, logistics and storage companies, and especially seafood health and disease experts. It will host executives, business owners, manufacturers, chefs, cooks, public institutions and organizations, HORECA professionals, and sector associations and representatives.