Mobilefest Rebrands as "Eurasia Technology Week" in 2025, Aiming to Shape the Future of Tech

Organized by ExpoHIS, Mobilefest Technology Fair and Conference—which brought together over 10,000 visitors and buyers in its fourth year—will be rebranded as "Eurasia Technology Week" starting in 2025. The event, set to take place at the Istanbul Expo Center from April 17-19, 2025, will unite the global tech community, welcoming over 20,000 attendees and focusing on cutting-edge technologies such as Telecommunications, Cybersecurity, Artificial Intelligence, E-Mobility, and FinTech.

A New Name Reflecting a Broader Vision

The Mobilefest Technology Fair and Conference, organized by ExpoHIS and supported by the Republic of Turkey Ministry of Trade, is being relaunched as "Eurasia Technology Week" in 2025. Kenan Onak, General Manager of ExpoHIS, explained the rebranding:

"We’ve updated our name to better reflect the vast and dynamic scope of the technology world. Our new identity aligns with our mission to serve as a regional and global hub for technology and innovation. 'Eurasia Technology Week' represents a vision that embraces every facet of the tech ecosystem."

The event aims to showcase Turkey’s growing influence in the IT sector on the international stage.

300+ Companies and 20,000+ Visitors Under One Roof

With the support of strategic partners such as the Service Exporters' Association (HİB), Communication Technologies Cluster (HTK), and Turkish Payment and Electronic Money Institutions Association (TÖDEB), the fair will bring together over 300 companies and 20,000+ visitors at the Istanbul Expo Center.

Participating firms will gain opportunities to:

• Forge new business connections
• Expand export opportunities
• Strengthen customer relationships
• Showcase innovative products

The event will play a key role in helping local IT companies break into the global market.

"Eurasia’s Largest Technology Fair"

Now in its fifth year under the new name, Eurasia Technology Week will be held with 60% participation support from the Ministry of Trade as part of the "Internationalization of Turkey’s IT Sector and E-Turquality (Stars of IT) Program."

The fair will offer companies a platform to:

• Establish new business networks
• Expand internationally
• Boost sales and exports
• Enhance brand visibility
• Launch new products and services

Additionally, conference programs, international B2B meetings, and networking events will lay the foundation for long-term partnerships.

Inspiring Conferences and Showcase of Innovations

Attendees will explore the latest trends in Telecommunications, Cybersecurity, AI, E-Mobility, and Financial Technologies while connecting with international buyers and industry leaders. Inspiring conference sessions will provide firsthand insights into emerging technologies and visionary ideas.

"Export Accelerators" Awards Ceremony

Following its successful debut last year, the Service Exporters' Association’s "Export Accelerators" Competition Awards will once again be held as part of Eurasia Technology Week. Local IT firms will showcase their export-ready products and services, competing for prestigious awards that recognize their success in global markets.