BeautyEurasia 2025: The 20th International Cosmetics, Beauty, and Hairdressing Fair Set to Bring Together Industry Leaders in Istanbul

From June 18-20, 2025, the Istanbul Expo Center will host the 20th International BeautyEurasia Fair, uniting leading cosmetics brands and professionals from around the world.

Organized by ICA Events, BeautyEurasia marks its 20th edition this year, welcoming exhibitors from key markets including China, South Korea, Russia, Bulgaria, Egypt, the United States, France, Italy, Spain, and India. As one of the most important cosmetics and beauty trade platforms in Turkey and the Eurasian region, the fair will foster international business collaborations.

Over three days, the event will showcase the latest in cosmetics, beauty, and hairdressing products, alongside industry-focused activities. The fair aims to attract over 15,000 professional visitors from 100+ countries and host more than 600 VIP hosted buyers.

Filiz Mehmedova, Director of BeautyEurasia, stated: "Turkey holds a strong position in cosmetics production and exports. BeautyEurasia serves as a key platform to reinforce this potential, strengthening partnerships and creating new export opportunities this year, as it has in the past. Exhibitors will have the chance to connect directly with professional buyers from diverse regions."

Mehmedova also noted the steady growth in domestic and international participation and emphasized the fair’s goal of bringing together industry professionals with an expansive lineup of global brands.

Join us at BeautyEurasia 2025—where the beauty industry connects, innovates, and grows!