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ATRAX 2025: Crafting an Ecosystem of Happiness
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The ATRAX Fair, one of the premier global events in the entertainment, leisure, and recreation industries, is gearing up to reaffirm its position as a leading international meeting platform in 2025. 

Organized by Tureks International Fair Organization, ATRAX will take place at the Istanbul Expo Center from January 30 to February 1, 2025. The event will unite regional and international industry leaders, investors, and professionals under its theme: “Crafting an Ecosystem of Happiness.”

Scope and Participation

Spanning 55,000 square meters across 5 halls, ATRAX 2025 will feature over 350 companies showcasing thousands of products and services. The halls are organized by product categories:

  • Halls 5-6-7: Products and services for entertainment, parks, and sports facilities.
  • Halls 2 and 4: Solutions for pools, gardens, and outdoor living spaces.

ATRAX bridges sectors dedicated to enhancing individual and communal quality of life—from parks, gardens, pools, and sports fields to playgrounds—offering a platform to explore innovative solutions and investment opportunities.

The Global Hub of Leisure and Recreation

ATRAX goes beyond a traditional trade show, positioning itself as a visionary platform that drives industry trends. This year’s theme centers on creating sustainable living spaces that elevate happiness and well-being. By bringing together leading brands in entertainment and leisure, the fair highlights cutting-edge advancements and fosters dialogue on shaping the future of the sector.

Shaping the Future of the Industry

ATRAX not only connects professionals with collaboration, networking, and investment prospects but also emphasizes the growing importance of sustainable solutions in recreation and leisure. Attendees will discover the latest trends, groundbreaking technologies, and future-ready innovations poised to redefine the industry.

Why Attend?

  • Explore innovative products across entertainment, outdoor living, and sports infrastructure.
  • Engage with global leaders and decision-makers.
  • Gain insights into sustainable and forward-thinking solutions for modern lifestyles.

Join ATRAX 2025 to be part of the movement building a happier, more connected world.